The hardware industry, showed a large profit in wind trimmers and a small number of orders. Electric tool products have a very low profit and a slightly larger order volume. In addition to striving to improve the quality and reputation of their brands, major manufacturers from north and south also step up the innovation of product technology from time to time. At one time, this field has become the main battlefield of manufacturers in close combat. I will explain the current status of this field to you.
I. Air shears brands play a gimmick in the market?
Compared with manual scissors and electric scissors, air scissors have several attributes and advantages.
The advantages of air cutting:
(1) If the ratio of weight to volume is taken into account, the output power of the pneumatic cutter tool is greater than that of the electric tool.
(2) The structure of the tool itself is relatively special, and it does not produce sparks during use, and can be safely used in certain situations which are easy to cause ignitation or explosion.
(3) The water resistance of pneumatic scissors is very strong, and although it will damage the tool, it will not be like electric tools, which can become fatal after being stuck in water.
(4) The pneumatic cutting tool easily uses its full capacity.
Electric clippers compare:
(1) The initial investment of electric scissors is lower than pneumatic tools, but if they are used for a long time, the energy consumption is more than pneumatic tool, and the maintenance cost is several times or even tens of times that of pneumatic tools.
(2) Electric scissors can be fatally dangerous when wet, air scissors are relatively safe, only damage the tool itself, and do not cause danger. The electric tool will generate sparks, and cannot be operated and used in some flammable and explosive environments.
Conclusion: Although the up-front investment of pneumatic tools is higher than that of electric tools, after use, it saves energy consumption and maintenance costs, can be used for a long time, and the maintenance cost is relatively low, can be suitable for various environments, and is more environmentally friendly. Regardless of the perspective, this is a major trend for the future.
II. Why are air shears making few orders?
At present, the market for the entire industry is so large, while the manufacturers and distributors are constantly increasing, the overall order is diluted, so the orders are small. Second, there are several reasons.
(1) There is more demand for manual and electric products
Many electronics and plastics manufacturers prefer to buy electric products that are cost-effective. For example, you can buy an electric product for $200, and a better air shears product is basically more than $300.
(2) The price of air shears is in a slight trend
Through the analysis of consumers who purchased products, we found that consumers who bought ordinary electric scissors bought more, so they made fewer orders. Because of the relative concentration, manufacturers in the region are generally selected, so there is a guarantee of after-sales service.
In the face of slightly higher profits and fewer orders for air shears, from a production perspective, various manufacturers are striving to reduce production costs to improve bargaining space with large customers. From the perspective of promotion, the manufacturers have opened up search engines, b2b and c2c, and other platforms to launch sales. Excellent crown industry has always insisted on high quality and low price, with good products to serve the Volkswagen, in this competition for high-end customers, has been steady.
Summary: As long as we thoroughly innovate and improve the technology, and work on the sales model and channel (b2b and c2c platform sales, WeChat, blogs, forum marketing), we will not achieve unsuccessful results.